The situation
Luonkos Finland, a natural cosmetics start-up, was looking for an advisory board member in the early years of its growth, in 2020 and 2021. My own background is rooted in large international corporations, so the real test was whether that experience would translate to the pace and realities of a start-up.
What we did
I joined Luonkos’s advisory board with one priority first: understand the business deeply before offering direction. From there, the work was about contributing actively, not just showing up for board meetings, and staying close enough to the day-to-day to be useful when decisions had to move fast.
The result
Two years after our work together, Luonkos was successfully sold to eBrands Global Oy.
“Rashmi impressed us from the very beginning with her genuine intention to understand our business deeply and to contribute actively to its development. Although her professional background is rooted in large international corporations, she demonstrated an exceptional ability to grasp the realities, challenges, and fast-paced nature of start-up life. I can highly recommend Rashmi as a top candidate for any advisory board or board position, whether in a start-up, growth company, or large corporation.”
— Piritta Fors, CEO & co-founder, Finnish Sauna Shop Oy / Luonkos Finland Oy Ltd